What are the Digital Strategist roles and Responsibilities

• Evaluate and implement improvements on digital strategy.
• Research the latest digital tools and interactive trends.
• Optimize SEO.
• Create integrated and cost-effective digital strategies.
• Drive value for the organization.
• Analyze and report on digital campaigns.
• Analyze customer and user data.
• Engage with clients, sales teams, and management.
• Map out how digital assets will be optimized for business results.
• Define and action digital events.
• Set digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs).
• Research products, services and current strategies to identify new opportunities.
• Analyze web traffic metrics and suggest solutions to boost web presence.
• Monitor SEO/SEM, marketing and sales performance metrics to forecast trends.
• Build strong clients relationships through social media interaction.
• Keep up-to-date with our audience’s preferences and proactively suggest new campaigns.
• Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency.
• Oversee all the company’s social media accounts.
• Manage and improve online content, considering SEO and Google Analytics.
• Build and inbound marketing plan.
• Motivate digital marketing team to achieve goals.
• Monitor competition and provide suggestions for improvement.