15 SEO Interview Questions for SEO Beginners

1) What is SEO and introduce its types?

Search engine optimization or SEO is a process of keep changing the position of a web page or website in a search engine results by using keywords or phrases.

Two Types of SEO are:

1. On Page Optimization
2. Off Page Optimization

2)  a. What is On Page Optimization?
On-page optimization gives outcome to a web page or website ranking on Search Engine Results Page. This will regulate your webpage by page coding or by you.
b. What is Off Page Optimization?
Off Page Optimization is a type of SEO which is not regulated by your page coding. Link building, Image Sharing, Blog posting, Document Sharing, Info graphics submission, Video Sharing, Increasing Page Authority or Page Rank, Getting high quality links from relevant sites and Article submission are the few examples of Off-page optimization.

3) What are the SEO tools do you use?

The SEO tools that I use are Google Analytic, keyword Planner, Google Webmaster. Google AdWords.

4) What do you mean by Backlink?

 The incoming links to your website or webpage is referred as Backlink.

5) What is the main purpose of using keyword in SEO?
Keyword is a single word, and while a combination of those keywords makes phrases. These keywords or phrases are used by the search engines to populate the subjects over the internet. Search engine stores keywords in the database, and when search is done, it will come up with the best possible match.

6) What are Spiders, Robots and Crawlers and what are their functions?
Spiders, robot and crawler, they are all same and referred by different names. It is a software program that follows, or “Crawls” different links throughout the internet, and then grabs the content from the sites and adds to the search engine indexes.

7) Can you differentiate between ‘nofollow’ and ‘dofollow’ link?
Nofollow links are not passed by search engines bot and therefore cannot be cached or indexed. Dofollow link is a kind of hyperlink and it passes through all search engines and it puts an impact over page rank.

8) Why the Title Tag in website is valuable?
Title tags are very essential in SEO, as it tells about the contents on that web page. Through title tags only the search engine will tell the user, what is there in the page.

9) What is considered as more significant, creating content or building backlinks?
Both are necessary, creating quality content is equally important to building backlinks. Although, building backlinks are useful in building authority to a site and for ranking as well, quality content is the first element that is considered to be more responsible for ranking.

10) What do you know about LSI?
LSI stands for Latent Semantic Indexing. This technique is established to obtain the data by relating the word to its closest counterparts or to its similar context. For example, if you are searching something with a keyword “CAR” it will show all the related things like classic cars, car auctions, Bentley car, car race etc.

11) What is the meaning of competitive analysis?
Competitive analysis does the comparison, between the website I am optimizing, and the website that is ranked highly in search results.

12) What is 301 redirect?
It is a method by which the user is redirected to new page url to old page url . It is a permanent redirect and it is also useful in directing link juice to new url from old url .

13) What are Webmaster tools?
Webmaster tool is a service provided by Google from where you can get backlink information, crawl errors, search queries, Indexing data, CTR etc.

14) What is keyword density and what is the formula for knowing keyword density?
From SEO point of view, keyword density will definitely help to stand out your content from others. The formula to know the keyword density is ( Total number of keyword/ total number of words in your article) multiply by 100.

15) What is robots.txt? 
Robots.txt is a text file. It is through this file, it gives instruction to search engine crawlers about indexing and caching of a webpage, file of a website or directory, domain.