SEO Check points that is categorized on module wise

SEO Check points that is categorized on module wise and helpful for webmaster to follow these points when start optimizing any website -

Page Level – Below are the page level points that should be considered at the time of optimization of your web page.

·         Site has Keyword in Title Tag

·         Site has Title Tag Starts with Keyword

·         Site has Keyword in Description Tag

·         Keyword Appears in H1 Tag

·         TF-IDFto determine

·         Content length, recency, update frequency, usefulness

·         Table of Contents

·         Keyword Density

·         Latent Semantic Indexing Keywords in text (LSI)

·         Website Covers Topic In-Depth

·         Website Loading Speed via HTML or HTML errors

·         Entity Match

·         Rel=Canonical

·         Image Optimization

·         Historical Updates

·         Keyword Prominence score

·         Keyword in H2, H3 Tags

·         Outbound Link Quality and theme

·         Grammar and Spelling

·         Syndicated Content

·         Mobile Usability

·         “Hidden” text on Mobile

·         Helpful “Supplementary information”

·         Content Hidden Behind Tabs

·         Number of Outbound Links

·         Multimedia

·         Number of Internal Links Pointing to website

·         Quality of Internal Links Pointing to Pag

·         Broken Links

·         Reading Level

·         Affiliate Links

·         HTML errors/W3C validation

·         Domain Authority

·         Page’s PageRank

·         URL Length

·         URL Path

·         Human Editors

·         Category

·         WordPress Tags

·         Keyword in URL

·         URL String

·         References and Sources

·         Bullets and Numbered Lists

·         Priority of Page in Sitemap

·         Too Many Outbound Links

·         UX Signals From Other Keywords Page Ranks For

·         Page Age

·         Parked Domains

 Site Level – Site level checklists to keep in mind

• Provides Value and Unique Insights
• Contact Us Page
• Web pages Trust/TrustRank score
• Website Architecture
• Website Updates
• Presence of Sitemap
• Uptime score
• Server Location
• SSL Certificate
• Terms of Service and Privacy Pages
• Duplicate Meta Information
• Breadcrumb Navigation
• YouTube
• Website Usability
• Use of Google Analytics and Search Console
• User reviews/Site reputation

 Backlinks – Backlink is also announces as queen so it is also very important part of the website. Every SEO expert have aware about below mentioned points.

• Linking Domain Age
• # of Linking Root Domains
• Links- Alt Tag (for Image), from .edu or .gov domains, from “expected” websites, from competitors, from toxic domains, from Ads, diversity, nofollow vs follows, contextual, reciprocal or not, amount from Separate C-Class IPs, user generated or natural, from 301, number of Outbound, sitewide inbound, backlink website profile
• Backlink Anchor Text
• Authority of Linking Pages
• Authority of Linking web pages
• Guest Posts
• Homepage Authority
• “Sponsored” or “UGC” Tags
• Excessive 301 Redirects to Page
• Internal Link Anchor Text and title attribution
• Title Attribution
• Country TLD of Referring Domain
• Link Location
• Linking web page Relevancy
• Page-Level Relevancy
• Keyword in Title
• Link from Authority domains
• Linked to as Wikipedia Source
• Co-Occurrences
• Backlink Age
• Natural Link Profile
• Schema.org Usage
• TrustRank of Linking website
• Link word Count and quality
• RankBrain
• Organic Click Through Rate
• Organic CTR for All Keywords
• Bounce Rate
• Direct Traffic
• Repeat Traffic
• Pogosticking
• Blocked
• Chrome Bookmarks
• Number of Comments
• Dwell Time

Google Specific Algorithm – This point is applicable for all the major search engines but primarily it’s for Google.

• Query Deserves Freshness
• Query Deserves Diversity
• User Browsing History
• User Search History
• Featured Snippets
• Geo Targeting
• Safe Search
• “YMYL” Keywords
• DMCA Complaints
• Transactional Searches
• Local Searches
• Top Stories box
• Big Brand Preference
• Shopping Results
• Image Results
• Easter Egg Results
• Single Results for Brands
• Payday Loans Update

Brand Signals – Below are the Online Reputation Management points. Every one keep in mind when going to building the brad.

• Brand Name Anchor Text
• Branded Searches
• Brand + Keyword Searches
• Website Has Facebook Page and Likes
• Website has Twitter Profile with Followers
• Official Linkedin Company Page
• Known Authorship
• Legitimacy of Social Media Accounts
• Brand Mentions on Top Stories
• Unlinked Brand Mentions
• Brick and Mortar Location

On-site Web spam

• Panda Penalty
• Links to Bad Neighbourhoods
• Redirects
• Popups or “Distracting Ads”
• Interstitial Popups
• Over-Optimization
• Gibberish Content
• Doorway Pages
• Ads Above the Fold
• Hiding Affiliate Links
• Affiliate website links
• Auto generated Content
• Excess PageRank Sculpting
• IP Address Flagged as Spam
• Meta Tag Spamming

 

Off-site Web spam

• Hacked website
• Unnatural Influx of Links
• Penguin Penalty
• Link Profile with High % of Low Quality
• Links From Unrelated websites
• Unnatural Links Warning
• Low-Quality Directory Links
• Widget Links
• Links from the Same Class C IP
• “Poison” Anchor Text
• Unnatural or temporary Link Spike
• Links From Articles and Press Releases
• Manual Actions
• Selling Links
• Disavow Tool
• Reconsideration Request

Local Ranking

• GMB page
• Reviews
• On-page
• Links
• Behavioral
• Citations
• Personalization