Technical Website SEO Audit Checklist

A technical SEO audit checklist typically includes the following items:

1. XML Sitemap: Check if an XML sitemap is present and if it's updated regularly.
2. Robots.txt file: Verify the presence and correctness of the robots.txt file.
3. Canonicalization: Check if the website has implemented rel=canonical tags to avoid duplicate content issues.
4. HTTP status codes: Verify that the website returns appropriate HTTP status codes for all pages.
5. Redirection: Check if the website has implemented proper redirects (301 redirects for permanent redirects and 302 redirects for temporary redirects) for any moved or deleted pages.
6. URL structure: Verify that the website has a logical and consistent URL structure.
7. Pagination: Check if the website has implemented pagination correctly to avoid duplicate content issues.
8. Web page size: Check the size of web pages and images to ensure they load quickly.
9. Mobile-friendliness: Verify that the website is mobile-friendly and has a responsive design.
10. Site speed: Check the website's load time and identify any issues that could be causing slow load times.
11. HTML validation: Verify that the website's HTML code is valid.
12. Analytics and tracking: Verify that the website has analytics and tracking code implemented correctly.
13. Structured data: Check if the website has implemented structured data (e.g. schema markup) to improve search engine visibility.

This checklist is not exhaustive, but it covers most of the important technical SEO considerations. It's important to note that SEO audit is a continuous process and you should regularly update your audit checklist.