How to Check Duplicate Content during Website SEO Audit

 Below are the different-2 points where we need to keep in mind when going to audit for any website -

Table of Content

• Identify Duplicate Content on Website Quickly
• Identify Which Pages of Website have Duplicate Content
• Check URLs for Duplicate Content
• Keyword Prominence and Proximity
• Keyword in H1, H2…H6 Tags
• Number of Outbound Links
• Number of Internal Links Pointing to Page
• Quality of Internal Links Pointing to Page
• Broken Links
• Affiliate Links
• URL Length
• Page Category

Its very important task to identifying duplicate content of your SEO audit.

Identify Duplicate Content Issues on Your Site Quickly

How to Check

Using the tool Siteliner.com (made by Copyscape) can help identify duplicate content issues on your site quickly.

It gives an easy-to-see view that shows you which pages have a match percentage, and which pages match other pages.

Identify Which Pages of Your Site Were Duplicated Across the Web

How to Check

·         Use Copyscape to check and see which pages of your site have been duplicated across the web. Copyscape is considered one of the standard audit tools in SEO circles. This tool can help you identify duplicate content sitewide by using the private index functionality of their premium service.

·         To cover all your bases, check Google’s index for plagiarized copy of your site’s content from around the web. Select a section of text that you want to check, and simply copy/paste it into Google’s search bar. This should help you identify instances where it has been stolen.

Check URLs for Duplicate Content

Checking for URLs leading to duplicate content can also reveal issues that cause Google great confusion when they crawl your site.

Check and investigate the following:

·         How recent content updates are.

·         Magnitude of content updates.

·         Historical trend of page updates.

How to Check

In Screaming Frog, scroll all the way to the right, and you’ll find a Last Modified column. This can help you:

·         Determine how recent content updates are and the magnitude of content updates on the site.

·         Develop historical trends of page updates.

 

If you’re obsessed with your competitors, you could go as far as performing a crawl on them every month and keeping this data on hand to determine what they’re doing.

It would be pretty easy to analyze and keep this data updated in an Excel table, and identify historical trends if you want to see what competitors are doing in terms of developing their content.

Keyword Prominence

The above trick for creating custom filters can also help you identify keyword prominence – where the keyword appears in the first 100 words of a page’s content.

Keyword in H1, H2, H3 Tags

In Screaming Frog, click on the H1 tab then take a look at the H1, H2, and H3 tags.

Alternatively, you can also click on the H2 tab. In addition, you can set up a custom filter to identify H3 tags on the site.

What to Check

·         Keyword word order.

·         Grammar and spelling.

·         Reading level.

Number of Outbound Links

The number of outbound links on a page can interfere with a page’s performance.

“Outgoing relevant links to authoritative sites are considered in the algorithms and do have a positive impact on rankings.”

Context is important, because 100 outbound links on a page can be anything from 100 navigation links to 100 links purely put together to be in a link farm.

The idea here is to audit the quality of those links as well as the quantity.

If you see something strange going on in terms of the quantities of links, it merits further investigation into both their quality and quantity.

Number of Internal Links Pointing to Page

To identify the number of internal links pointing to a page, click on the URL in the main Screaming Frog window then click on the Inlinks tab.

Broken Links

Identifying broken links in an SEO audit can help you find pages that are showing up as broken to Google, and will give you an opportunity to fix them before they become major issues.

How to Check

Once Screaming Frog has finished your site crawl, click on the Internal tab, select HTML from the Filter: dropdown menu, and sort the pages by status code.

This will organize pages in descending order so you can see all of the error pages before the live 200 OK pages.

In this check, we want to identify all of the 400 errors, 500 errors, and other page errors.

Affiliate Links

If the goal of your audit is to identify and remove affiliate links from an affiliate-heavy website, then the next tip is a good path to follow.

URL Length

To identify URLs over 115 characters in Screaming Frog, click on the URL tab, click on Filter then click on Over 115 Characters.

Page Category

For a high-level overview of page categories, it’s useful to identify the top pages of the site via Screaming Frog’s site structure section, located on the far right of the spider tool.