Clicks The Clicks column in your reports indicates
how many times your advertisements were clicked by users
Sessions Sessions indicates the number of unique sessions
initiated by your users.
Diffrence A user may click your ad multiple times. When one person
clicks on one advertisement multiple times in the same session, AdWords records
multiple clicks while Analytics recognizes the separate pageviews as one
session. This is a common behavior among users engaging in comparison shopping.
A
user may click on an ad, and then later, during a different session, return
directly to the site through a bookmark. The referral information from the
original session is retained in this case, so the one click results in multiple
sessions.
A
user may click on your advertisement, but prevent the page from fully loading
by navigating to another page or by pressing the
browser's Stop button. In this case, the Analytics tracking code is
unable to execute and send tracking data to the Google servers. However,
AdWords still registers a click.
To
ensure more accurate billing, Google AdWords automatically filters invalid
clicks from your reports. However, Analytics reports these clicks as sessions
on your website in order to show the complete set of traffic data.
2 Sessions vs. Users
Sessions Analytics measures
both sessions and users in your
account. Sessions represent the number of individual sessions
initiated by all the users to your site. If a user is inactive on your site for
30 minutes or more, any future activity is attributed to a new session. Users
that leave your site and return within 30 minutes are counted as part of the
original session.
The
initial session by a user during any given date range is considered to be an
additional session and an additionaluser. Any future sessions from
the same user during the selected time period are counted as
additional sessions, but not as additional users.
Sessions vs. Entran
Pageviews vs. Unique Pageviews
A pageview is
defined as a view of a page on your site that is being tracked by the Analytics
tracking code. If a user clicks reload after reaching the page, this is counted
as an additional pageview. If a user navigates to a different page and then
returns to the original page, a second pageview is recorded as well.
A unique
pageview, as seen in the Content Overview report, aggregates
pageviews that are generated by the same user during the same session.
A unique pageview represents the number of sessions during which that
page was viewed one or more times.
Sessions vs. Entrances
Sessions are
incremented with the first hit of a session, whereas entrances are
incremented with the first pageviewhit of a session. If the first hit of
the session is not a pageview, you may see a difference between the number
of
Avg
Time on Page = Time on Page / ( Pageviews - Exits)
Avg
Session Duration = Session Duration / Sessions
very nice post..
ReplyDelete