1 - Clicks vs. Sessions :Clicks The Clicks column in your reports indicates
how many times your advertisements were clicked by users Sessions Sessions indicates the number of unique sessions
initiated by your users. Diffrence A user may click your ad multiple times. When one person
clicks on one advertisement multiple times in the same session, AdWords records
multiple clicks while Analytics recognizes the separate pageviews as one
session. This is a common behavior among users engaging in comparison shopping.
user may click on an ad, and then later, during a different session, return
directly to the site through a bookmark. The referral information from the
original session is retained in this case, so the one click results in multiple
user may click on your advertisement, but prevent the page from fully loading
by navigating to another page or by pressing the
browser's Stop button. In this case, the Analytics tracking code is
unable to execute and send trackin…
Here I am sharing Google Adwords Interview Question Answers for all students who are preparing for Google Adwords exam or want to clear Google Adwords interview all test question and answers related to Google Adwords 2015.
Q1: What is the payment model for a YouTube homepage masthead advertisement?
Ans: These are sold on a fixed cost per day model.
Q2: How can you optimize your CPC-based campaign?
Ans: Focus on a high CTR, ad rank, and Quality Score.
Q3: What will Frequency Capping do?
Ans: It will limit the number of times an ad appears to the same unique user on the Display Network.
Q4: True or False: You can set individual bids for sites you select for Managed Placements advertisements.
Q5: Can you use Frequency Capping on the Search Network?
Ans: No, this feature is available only for ads on the Display Network.
Q6: Can you track the Mouseover Rate on ads built with the Display Ad Builder?
Q7: True or False: Topic Targeting is likely to ensure ads are contextually rele…
CPC: Cost-per Click
Total Spend / Total Number Of Clicks CPM: Cost- Per Thousand Impressions
(Total Spend / Total Number Of Impressions) x 1000 CTR: Click-through Rate
Total Clicks / Total Impressions CPA: Cost Per Acquisition
Total Spend / Total Conversions CR: Conversion Rate:
(Total Conversion / Total Clicks) X 100 ROI: Return On Investment
(Revenue - Cost) / Investment Cost X 100 (for %) Keyword Maximum Cost Per Click
Break even CPC = Value of each sale * Conversion rate / 100 Maximum Profitability
Maximum profit attainable = (Value of each sale – Minimum CPC) * Conversion rate * Monthly budget / Minimum CPC Return On Investment (ROI)
ROI = (Value of each sale * Number of sales / Advertising cost) – 1
Here I am sharing Google Analytic Interview Question Answers for all students who are preparing for Google Analytic exam or want to clear Google Analytic interview all question and answers related to Google Analytic.
Q1: True or False: You can view Placement URL data in Google Analytics with AdWords manual tagging enabled.Ans: False.
Q2: True or False: You can view Match Type data in Google Analytics with AdWords manual tagging enabled.Ans: False.
Q3: True or False: You can view Ad Group data in Google Analytics with AdWords manual tagging enabled.Ans: False.
Q4: Reports show that visitors are coming from paused or discontinued campaigns. Why might this be? Ans: If the visitors were originally referred by that campaign, and are now coming back as direct visitors, they will be attributed to the paused or discontinued campaign.
Q5: What is a referrer?Ans: It is the URL of an outside website from which a visitor comes to your website.
Q6: On your website.com, you are seeing traffic coming from …