Online Reputation Management Syllabus



Overview of Syllabus for ORM Training Course

-Basics of Online Reputation Management
-Introduction to Social Media
-Online Monitoring/Brand Monitoring
-How to Analysis clients Business
-Engaging with customers
-Reputation Defending Techniques
-Building Positive links
 -What is Online Reputation Management?
-Why do I need ORM
-ORM Techniques
-Defense Mechanism
– Sub Domain creation
– Create Additional Sites
– Site Links and Double Listing
– Business Listing
– Wikipedia business page
– Presell Pages
– Press Release
– Create profile on other site
– Tagging
– Buying well ranking Sites
– PPC
– Optimize Website for Important terms
Defensive Ranking
– The Concept
– Legal Actions
Online Reputation Monitoring Tools
– RSS Alerts
– Google Reader
– Google Alert
– Comment Tracking
– Social Monitoring
– Twitter Alerts
– Personal Monitoring
ORM tips and tricks
ORM Model
ORM Guidelines
Removing Negative comments from Google
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